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Sponsorships: are betting & gaming good for sport?

23 February 2022 By Chiara Ferrante

The gaming and betting phenomenon have ancient roots. Lead back even to the birth of humanity. In the time of Ceaser, people bet on public performances, gladiat...

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Tokyo 2020: how the Olympic Games will be played in 2021

17 March 2021 By Chiara Ferrante

On the 24th of March 2020 the IOC (International Olympic Committee) on the advice of the Japanese prime minister Shinzo Abe, announced the postponement to 2021 ...


eSports: a “treasure hunt” for brands, leagues and clubs

28 February 2020 By Lorenzo Pestugia

A global business of 906 million dollars that is going to grow and reach the amazing amount of 2,96 billion dollars in 2022. An audience of 380 million users.A ...

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PADDLE: from niche game to mass sport

30 October 2019 By Enrico Beda

Clubs springing up like mushrooms, tournaments that multiply before your eyes, sports facilities modified to meet the requests of group of friends or prominent ...


Global Branding & New Business in Italian football

17 October 2019 By Lorenzo Pestugia

Over 1.5 million members, 17 million tickets sold in 2018 an economic impact that exceeds 3 billion euro a year: football is still the main sport movement in It...

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Tokyo 2020: discovering the new Olympic sports

31 July 2019 By Enrico Beda

The countdown to Tokyo 2020 has started: there is one year left to the inauguration of the 32nd modern Olympic Games, which will be hosted in the Japanese capit...

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Sport sponsorships: a growing trend

25 June 2019 By Lorenzo Pestugia

The global spending for sport sponsorships continues to grow. At the global level the total spending reached the record amount of 65,8 billion dollars in 2018, ...

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The "running" phenomenon in China. A business opportunity for Italian marathons and companies?

23 April 2019 By Lorenzo Pestugia

Outdoor sports that don’t require specific facilities are becoming more and more popular, as they have never been before in the recent past. One of the discipli...

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Biathlon in the focus of advertisers

15 March 2019 By Enrico Beda

Cross-country skiing and rifle shooting. Lets start from here, describing Biathlon with a simplification. A niche sport that is experiencing an exponential grow...