Our insights

Analysis of and updates into all the aspects of communication and advertising, seen from our point of view.

Retail Covid19

Pandemic: the human aspect of retailers in full crisis

30 March 2020 By Laura Quarti

One month after the burst of Coronavirus in Italy, let’s have a look at its effects on every sector of the world of retail. These days, as the contagion was spr...

retail 4.0

Retail 4.0: the era of new S.M.A.R.T. tools

24 October 2019 By Laura Quarti

The key ingredient for an effective customer engagement is not only providing products and services to people, but also contents that will make them keep in con...

iStock 1022892932

Eco-sustainability and innovation in retail

10 May 2019 By Laura Quarti

Let's start with numbers  51 billion euro, the turnover generated by shopping centers and factory outlets in Italy;2 billion people attendance every year;2,1 mi...

Retail Apocalypse Copertina2

Retail Apocalypse: engagement at the base of the retail future

17 May 2018 By Laura Quarti

It is called “Retail Apocalypse”.Begun in 2010 in North America, it has affected the whole world of retail, resulting in the closing of around 9,000 stores in t...

seph lawless 1

The war of the worlds - online and offline retail are at the total clash

12 February 2018

Shopping, like all human activities, has developed through decades. From the first malls raised in the States and Great Britain between the 19th and 20th centur...

Canzone Lidl pubblicita capelli sempre perfetti Musica spot Dicembre 2016 1

Refreshing your own brand image: the Lidl way

22 March 2017

The German grocery giant Lidl, one of the biggest European retailers with more than 10.000 locations around 28 countries and € 85,7 in 2016 revenues. Even thoug...