Our insights

Analysis of and updates into all the aspects of communication and advertising, seen from our point of view.

netflix tv
Trends

Ads on Netflix: how to do make “TUDUM” with Microsoft Advertising

2 November 2022 By Vincenzo Calabrò

From its inception in 1997 to the present day, Netflix has always spoken out against the placement of advertising such as pre-rolls and pop-ups during the viewi...

come fare un house organ3
Trends

Everything you need to know before you start working on a house organ

19 September 2022 By Francesca Tessarollo

We have already dealt with house organs, their functions and developments through history. A house organ, decades after it was born (and in spite of the problem...

Cover2
Trends

What are KPIs and which ones to monitor in a digital strategy?

14 July 2022 By Giulia Scordari

It is systematic for every Digital Strategist, the customer asks how the communication strategy of the company or brand is performing and a simple summary will ...

Immagine Cover
Trends

Social media network and Rainbow Washing: support or performative strategy?

6 July 2021 By Giulia Scordari

As every year, Pride Month was celebrated during the month of June as a tribute to the famous Stonewall riots. A month in which the international LGBTQIA+ commu...

Copertina
Trends

iOS 14: the update that all the advertisers fear

13 May 2021 By Anna Messina

Announced almost a year ago, Apple's iOS 14 update has finally arrived on users' mobile devices, bringing with it a major impact on Facebook Ads and everything ...

copertina magazine blog2
Trends

Company magazines between past and future

3 December 2020 By Francesca Tessarollo

In an era in which everyone, including companies, are able to count on a large number of digital channels to communicate almost in real time, at a superficial g...