Our insights

Analysis of and updates into all the aspects of communication and advertising, seen from our point of view.

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What are KPIs and which ones to monitor in a digital strategy?

14 July 2022 By Giulia Scordari

It is systematic for every Digital Strategist, the customer asks how the communication strategy of the company or brand is performing and a simple summary will ...

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Social media network and Rainbow Washing: support or performative strategy?

6 July 2021 By Giulia Scordari

As every year, Pride Month was celebrated during the month of June as a tribute to the famous Stonewall riots. A month in which the international LGBTQIA+ commu...

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Trends

iOS 14: the update that all the advertisers fear

13 May 2021 By Anna Messina

Announced almost a year ago, Apple's iOS 14 update has finally arrived on users' mobile devices, bringing with it a major impact on Facebook Ads and everything ...

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Company magazines between past and future

3 December 2020 By Francesca Tessarollo

In an era in which everyone, including companies, are able to count on a large number of digital channels to communicate almost in real time, at a superficial g...

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Non-profit and social media: digital in support of the good

17 July 2020 By Anna Messina

It's a well-known fact that digital media are important, but sometimes people think that certain rules do not apply to some sectors. This is often the case of n...

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How to realize a good social media report

19 June 2020 By Alice Manza

Whether you are a freelancer, the owner of a company or a social media manager working for an agency, at some point you will have to face the necessity of evalu...