Our insights

Analysis of and updates into all the aspects of communication and advertising, seen from our point of view.

Copertina 2

PADDLE: from niche game to mass sport

30 October 2019 By Enrico Beda

Clubs springing up like mushrooms, tournaments that multiply before your eyes, sports facilities modified to meet the requests of group of friends or prominent ...


Global Branding & New Business in Italian football

17 October 2019 By Lorenzo Pestugia

Over 1.5 million members, 17 million tickets sold in 2018 an economic impact that exceeds 3 billion euro a year: football is still the main sport movement in It...

Arrampicata copertina

Tokyo 2020: discovering the new Olympic sports

31 July 2019 By Enrico Beda

The countdown to Tokyo 2020 has started: there is one year left to the inauguration of the 32nd modern Olympic Games, which will be hosted in the Japanese capit...

Immagine di copertina

Sport sponsorships: a growing trend

25 June 2019 By Lorenzo Pestugia

The global spending for sport sponsorships continues to grow. At the global level the total spending reached the record amount of 65,8 billion dollars in 2018, ...

Running in Cina1

The "running" phenomenon in China. A business opportunity for Italian marathons and companies?

23 April 2019 By Lorenzo Pestugia

Outdoor sports that don’t require specific facilities are becoming more and more popular, as they have never been before in the recent past. One of the discipli...

Il pubblico di Anterselva durante la Coppa del Mondo 2020

Biathlon in the focus of advertisers

15 March 2019 By Enrico Beda

Cross-country skiing and rifle shooting. Lets start from here, describing Biathlon with a simplification. A niche sport that is experiencing an exponential grow...