Our insights

Analysis of and updates into all the aspects of communication and advertising, seen from our point of view.

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Sport

Sport and Pandemic: what are the fitness trends to watch in 2021?

19 April 2021 By Chiara Ferrante

The sporting industry is one of the most affected sectors by the pandemic but is doing the best to react. As a result, with gyms and sports facilities closed fo...

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Sport

Tokyo 2020: how the Olympic Games will be played in 2021

17 March 2021 By Chiara Ferrante

On the 24th of March 2020 the IOC (International Olympic Committee) on the advice of the Japanese prime minister Shinzo Abe, announced the postponement to 2021 ...

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Sport

Sponsorships and tax credit: what’s new after Covid-19

26 February 2021 By Chiara Ferrante

The strong economic crisis caused by the pandemic has led to a significant contraction in investment in the sponsorship market. A predictive survey carried out ...

eSports
Sport

eSports: a “treasure hunt” for brands, leagues and clubs

28 February 2020 By Lorenzo Pestugia

A global business of 906 million dollars that is going to grow and reach the amazing amount of 2,96 billion dollars in 2022. An audience of 380 million users.A ...

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Sport

PADDLE: from niche game to mass sport

30 October 2019 By Enrico Beda

Clubs springing up like mushrooms, tournaments that multiply before your eyes, sports facilities modified to meet the requests of group of friends or prominent ...

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Sport

Global Branding & New Business in Italian football

17 October 2019 By Lorenzo Pestugia

Over 1.5 million members, 17 million tickets sold in 2018 an economic impact that exceeds 3 billion euro a year: football is still the main sport movement in It...