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Sport

Athlete and social network: how important is personal branding?

6 April 2022 By Chiara Ferrante

They are considered real influencers. The number of their followers increases exponentially, after successful sports performances. We are talking about professi...

Sport

Sponsorships: are betting & gaming good for sport?

23 February 2022 By Chiara Ferrante

The gaming and betting phenomenon have ancient roots. Lead back even to the birth of humanity. In the time of Ceaser, people bet on public performances, gladiat...

Sport

Tokyo 2020: the most watched Olympics ever with 3 billion digital spectators

11 January 2022 By Chiara Ferrante

The Olympic Games Tokyo 2020 have reached an audience of over 3 billion people. The IOC (International Olympic Committee) revealed that during the last IOC Exec...

Our insights

Analysis of and updates into all the aspects of communication and advertising, seen from our point of view.

Sport

Artificial Intelligence will change the Sports universe

23 November 2021 By Chiara Ferrante

In the last few years, technological progress has taken over our society, changing habits and ways of living. We are witnessing a growth of digital platforms, a...

Women, sport and gender equality: where are we?

20 October 2021 By Francesca Tessarollo

Leadership and the decisional process are amongst the main challenges that sport has to face in terms of gender equality. The idea of gender equity is shared by...

Sport

Sport and Sustainability: the future will be even more Green

28 September 2021 By Chiara Ferrante

Nowadays, climate change is a current topic that every government around the world is trying to face focusing on the concept of sustainability which is the only...

Sport

Tokyo 2020 reveals how 5G will transform the fan experience

15 July 2021 By Chiara Ferrante

The Olympic Games Tokyo 2020 are ready to give the public an innovative experience: the latest 5G technology will be implemented in three Olympic sports for a n...

Trends

Social media network and Rainbow Washing: support or performative strategy?

6 July 2021 By Giulia Scordari

As every year, Pride Month was celebrated during the month of June as a tribute to the famous Stonewall riots. A month in which the international LGBTQIA+ commu...

Sport

The evolution of Digital Sports

22 June 2021 By Chiara Ferrante

The health emergency caused by the pandemic, has challenged everyone and has involved the sports industry as well. The impact of postponing sporting events firs...

Athlete and social network: how important is personal branding?

yakblog

Sponsorships: are betting & gaming good for sport?

Tokyo 2020: the most watched Olympics ever with 3 billion digital spectators

Our insights

Artificial Intelligence will change the Sports universe

Women, sport and gender equality: where are we?

Sport and Sustainability: the future will be even more Green

Tokyo 2020 reveals how 5G will transform the fan experience

Social media network and Rainbow Washing: support or performative strategy?

The evolution of Digital Sports

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