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L’era dei social network è simbolicamente iniziata il 4 febbraio 2004 con la nascita di Facebook. Un’era che ha avuto un’ascesa vertiginosa e che ha visto spunt...
According to WOMMA - Word of Mouth Marketing Association - an influencer is defined as "a person or group of people who has a higher-than-average potential to i...
From its inception in 1997 to the present day, Netflix has always spoken out against the placement of advertising such as pre-rolls and pop-ups during the viewi...
Analysis of and updates into all the aspects of communication and advertising, seen from our point of view.
We have already dealt with house organs, their functions and developments through history. A house organ, decades after it was born (and in spite of the problem...
It is systematic for every Digital Strategist, the customer asks how the communication strategy of the company or brand is performing and a simple summary will ...
Recounting a sporting event means telling the crucial moments that mark it: the moment of the goal, the tension before the start, the fatigue at the end of a ra...
They are considered real influencers. The number of their followers increases exponentially, after successful sports performances. We are talking about professi...
The gaming and betting phenomenon have ancient roots. Lead back even to the birth of humanity. In the time of Ceaser, people bet on public performances, gladiat...
Between October 2021 and January 2022, the market witnessed a strong growth in paper and paperboard prices. As a result, printing and typography costs have incr...
