Immagine Cover
Trends

Social media network and Rainbow Washing: support or performative strategy?

6 July 2021 By Giulia Scordari

As every year, Pride Month was celebrated during the month of June as a tribute to the famous Stonewall riots. A month in which the international LGBTQIA+ commu...

evoluzione sport dig
Sport

The evolution of Digital Sports

22 June 2021 By Chiara Ferrante

The health emergency caused by the pandemic, has challenged everyone and has involved the sports industry as well. The impact of postponing sporting events firs...

Copertina
Trends

iOS 14: the update that all the advertisers fear

13 May 2021 By Anna Messina

Announced almost a year ago, Apple's iOS 14 update has finally arrived on users' mobile devices, bringing with it a major impact on Facebook Ads and everything ...

comunicazione digital ONLUS
Trends

Non-profit and social media: digital in support of the good

17 July 2020 By Anna Messina

It's a well-known fact that digital media are important, but sometimes people think that certain rules do not apply to some sectors. This is often the case of n...

download
Trends

How to realize a good social media report

19 June 2020 By Alice Manza

Whether you are a freelancer, the owner of a company or a social media manager working for an agency, at some point you will have to face the necessity of evalu...

Obiettivo target social
Trends

Your target on social media: 4 ways to reach it

13 March 2020 By Alice Manza

According to the latest estimates carried out by Socialbakers, 3 billion people will be active on social networks in 2020.In a context that is becoming more and...

SocialCommerce 1920
Trends

Social commerce: towards an increasingly social shopping

14 February 2020 By Anna Messina

Nowadays social networks are one of the most popular channels to get inspired for shopping and to discover new products. Social selling is changing the marketin...

fusione
Trends

Live posting: how to manage a social coverage

10 October 2019 By Anna Messina

You’ve been planning everything for weeks, your campaigns achieved the desired results, the tickets on Eventbrite are sold out and the buffet you’ve organized c...

comunucazione di brand e politica
Trends

Advertising and social: when brands make politics

23 July 2019 By Francesca Tessarollo

Se negli ultimi tempi vi siete fermati a guardare con attenzione le campagne pubblicitarie e social dei maggiori brand, vi sarete anche accorti che sempre più s...