eSports: a “treasure hunt” for brands, leagues and clubs

28 February 2020 By Lorenzo Pestugia

A global business of 906 million dollars that is going to grow and reach the amazing amount of 2,96 billion dollars in 2022. An audience of 380 million users.A ...

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PADDLE: from niche game to mass sport

30 October 2019 By Enrico Beda

Clubs springing up like mushrooms, tournaments that multiply before your eyes, sports facilities modified to meet the requests of group of friends or prominent ...

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Dongqiudi: football from China

5 February 2019 By Lorenzo Pestugia

A journey of discovery of the largest Chinese football platform, which offers an innovative, cultural bridge for European sport to create brand identity in a ri...


Professional leagues embrace esports

10 December 2018 By Marco Vettoretti

From the NBA 2K League to the ePremier League, to the UEFA eChampions League: pro-leagues all over the world are embracing the esports world.Artreyo Boyd is an ...

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eSports: from a restricted circle to Olympic champions?

2 October 2017

This article was published on Advertiser Magazine, July-August 2017Gamers from all over the world, your moment has come! Pick up the phone and call your mother,...

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China and Football: opportunities and challenges

30 May 2017

Chinese President Xi Jinping has never hidden his love for football, on the contrary he made the football explosion in China become a highlight of his governmen...

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The NFL and its world-class organization lands in London

13 October 2016

In order to understand the impressive business volume of the National Football League, you can’t help but start with the incredible amount of passion that Ameri...


The state of golf: Olympic downfalls, industry sufferings and the Italian landscape

23 September 2016

2016, an historic year for golfAfter staying out of the Olympic Games for 112 years, golf was featured in this year’s Summer Games in Rio, and it will be as wel...

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The UEFA Champions League, by the numbers

12 September 2016

Il 13 e 14 Giugno YAK Agency partecipa a Sport Digital Marketing Festival,