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Trends

What are KPIs and which ones to monitor in a digital strategy?

14 July 2022 By Giulia Scordari

It is systematic for every Digital Strategist, the customer asks how the communication strategy of the company or brand is performing and a simple summary will ...

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Sport

Athlete and social network: how important is personal branding?

6 April 2022 By Chiara Ferrante

They are considered real influencers. The number of their followers increases exponentially, after successful sports performances. We are talking about professi...

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Sport

Sponsorships: are betting & gaming good for sport?

23 February 2022 By Chiara Ferrante

The gaming and betting phenomenon have ancient roots. Lead back even to the birth of humanity. In the time of Ceaser, people bet on public performances, gladiat...

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Sport

Sport and Sustainability: the future will be even more Green

28 September 2021 By Chiara Ferrante

Nowadays, climate change is a current topic that every government around the world is trying to face focusing on the concept of sustainability which is the only...

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Sport

The evolution of Digital Sports

22 June 2021 By Chiara Ferrante

The health emergency caused by the pandemic, has challenged everyone and has involved the sports industry as well. The impact of postponing sporting events firs...

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Retail

Olfactory Marketing: smells that make you buy

20 May 2021 By Eleonora Rosso

Marketing has now saturated our every sensory channel - first with billboards, advertising flyers and easily catchy jingles, then with a media bombardment that ...

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Sport

Sponsorships and tax credit: what’s new after Covid-19

26 February 2021 By Chiara Ferrante

The strong economic crisis caused by the pandemic has led to a significant contraction in investment in the sponsorship market. A predictive survey carried out ...

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Retail

Cosmetics and Covid-19: the relaunch of the sector passes through safe beauty

15 February 2021 By Sara Menegazzi

The cosmetics sector represents one of the "Made in Italy" excellences, thanks to the constant care to innovation of formulations and to the management dynamics...

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Trends

Company magazines between past and future

3 December 2020 By Francesca Tessarollo

In an era in which everyone, including companies, are able to count on a large number of digital channels to communicate almost in real time, at a superficial g...