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In the beginning, there was Facebook with its circle of friend, then Instagram came with its filters to embellish immortalized moments, then Twitter’s chirps to...
Social networks’ era symbolically began on the 4th of February 2004 with the birth of Facebook. An era that has had a dizzying rise and that saw the emergence o...
According to WOMMA - Word of Mouth Marketing Association - an influencer is defined as "a person or group of people who has a higher-than-average potential to i...
From its inception in 1997 to the present day, Netflix has always spoken out against the placement of advertising such as pre-rolls and pop-ups during the viewi...
We have already dealt with house organs, their functions and developments through history. A house organ, decades after it was born (and in spite of the problem...
It is systematic for every Digital Strategist, the customer asks how the communication strategy of the company or brand is performing and a simple summary will ...
They are considered real influencers. The number of their followers increases exponentially, after successful sports performances. We are talking about professi...
The gaming and betting phenomenon have ancient roots. Lead back even to the birth of humanity. In the time of Ceaser, people bet on public performances, gladiat...
Nowadays, climate change is a current topic that every government around the world is trying to face focusing on the concept of sustainability which is the only...