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Trends

Influencer marketing: how to choose the right testimonial for your brand

29 November 2022 By Sara Menegazzi

According to WOMMA - Word of Mouth Marketing Association - an influencer is defined as "a person or group of people who has a higher-than-average potential to i...

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Trends

Ads on Netflix: how to do make “TUDUM” with Microsoft Advertising

2 November 2022 By Vincenzo Calabrò

From its inception in 1997 to the present day, Netflix has always spoken out against the placement of advertising such as pre-rolls and pop-ups during the viewi...

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Trends

Everything you need to know before you start working on a house organ

19 September 2022 By Francesca Tessarollo

We have already dealt with house organs, their functions and developments through history. A house organ, decades after it was born (and in spite of the problem...

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Trends

What are KPIs and which ones to monitor in a digital strategy?

14 July 2022 By Giulia Scordari

It is systematic for every Digital Strategist, the customer asks how the communication strategy of the company or brand is performing and a simple summary will ...

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Sport

Athlete and social network: how important is personal branding?

6 April 2022 By Chiara Ferrante

They are considered real influencers. The number of their followers increases exponentially, after successful sports performances. We are talking about professi...

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Sport

Sponsorships: are betting & gaming good for sport?

23 February 2022 By Chiara Ferrante

The gaming and betting phenomenon have ancient roots. Lead back even to the birth of humanity. In the time of Ceaser, people bet on public performances, gladiat...

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Sport

Sport and Sustainability: the future will be even more Green

28 September 2021 By Chiara Ferrante

Nowadays, climate change is a current topic that every government around the world is trying to face focusing on the concept of sustainability which is the only...

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Sport

The evolution of Digital Sports

22 June 2021 By Chiara Ferrante

The health emergency caused by the pandemic, has challenged everyone and has involved the sports industry as well. The impact of postponing sporting events firs...

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Retail

Olfactory Marketing: smells that make you buy

20 May 2021 By Eleonora Rosso

Marketing has now saturated our every sensory channel - first with billboards, advertising flyers and easily catchy jingles, then with a media bombardment that ...