credito imposta YAK Agency

Sponsorships and tax credit: what’s new after Covid-19

26 February 2021 By Chiara Ferrante

The strong economic crisis caused by the pandemic has led to a significant contraction in investment in the sponsorship market. A predictive survey carried out ...

Covid 19 credibilita brand

Brand identity: what matters is remaining credible

17 April 2020 By Redazione

The sanitary emergence is not over yet, but we can certainly see how consumers’ habits have strongly changed. Brands have to face a new challenge: understanding...

comunucazione di brand e politica

Advertising and social: when brands make politics

23 July 2019 By Francesca Tessarollo

Se negli ultimi tempi vi siete fermati a guardare con attenzione le campagne pubblicitarie e social dei maggiori brand, vi sarete anche accorti che sempre più s...

copertina 1

Influencer Marketing: how to create a brand strategy

8 March 2019 By Alice Manza

Everything you need to know about the best way to build a collaboration with influencers in few steps “Influencer”. Raise your hand if you have never heard this...

nation branding 2

From country to brand: advertising to attract tourists

23 October 2018 By Francesca Tessarollo

Traveling more, visiting near and faraway places is the ambition and desire of many of us. We might even claim that this is a sort of ancestral need, inherent i...

Fiamma Olimpica

PyeongChang 2018: Olympic Games without Russia

16 February 2018

Protecting the brand, even to the detriment of distribution: this is the direction taken by the International Olympic Committee. And it is the right decision… S...

festival musicali

How music festivals have become fertile ground for fashion brands

9 February 2018 By Francesca Tessarollo

Once upon a time in WoodstockThere was a time when the words “rock festival” called to mind Woodstock and its participants covered with mold; nowadays the term ...

Adv Arena2

Sport Business Evolution: the IRONMAN case

15 December 2017

3,8 km swimming, 180 km cycling, 42 km running, without breaks, in the same day. The one who first crosses the finishing line wins. This is IRONMAN, the toughes...

Captain Webb matches

From Webb to McGregor, from mustaches to tattoos

22 November 2017

“The Notorious”: Conor McGregorIreland’s 28-year old Conor McGregor became a worldwide recognized sport hero last August. The Mixed Martial Art (MMA) champion -...