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In an era in which everyone, including companies, are able to count on a large number of digital channels to communicate almost in real time, at a superficial g...
Bugbear and guide at once, Google has been marking the evolution of content editors and copywriters in the last few years (at least when it comes to digital). B...
Plastic words and linguistic clichés you need to avoid to write (and speak) betterThink about this situation: you see a full-page advert, a Facebook post, a bil...
Se negli ultimi tempi vi siete fermati a guardare con attenzione le campagne pubblicitarie e social dei maggiori brand, vi sarete anche accorti che sempre più s...
Quando si scrive un testo, qualsiasi tipo di testo, per un brand o un’azienda, sappiamo tutti che per trasmettere un dato messaggio il “come scrivere” è importa...
There was a time when bogs were considered as the top of communication 2.0: a new way to communicate, used by celebrities as well as by common people, in the en...
Traveling more, visiting near and faraway places is the ambition and desire of many of us. We might even claim that this is a sort of ancestral need, inherent i...
Once upon a time in WoodstockThere was a time when the words “rock festival” called to mind Woodstock and its participants covered with mold; nowadays the term ...
