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Women, sport and gender equality: where are we?

20 October 2021 By Francesca Tessarollo

Leadership and the decisional process are amongst the main challenges that sport has to face in terms of gender equality. The idea of gender equity is shared by...

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The new social media Clubhouse: can it have a future in the sports business?

28 May 2021 By Francesca Tessarollo

Clubhouse has officially been launched in Italy a few months ago and has enchanted tens of thousands of people. It brings a breath of fresh air and revolution t...

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Trends

Company magazines between past and future

3 December 2020 By Francesca Tessarollo

In an era in which everyone, including companies, are able to count on a large number of digital channels to communicate almost in real time, at a superficial g...

Covid19 impatto sul web
Trends

CoVid-19 effect: also the web has to deal with the pandemic

8 May 2020 By Francesca Tessarollo

We have been talking of Coronavirus for months and by now we are all aware that the ongoing pandemic has had an influence on each aspect of our lives as well as...

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Trends

BERT, the algorithm that rewards content on the web

31 January 2020 By Francesca Tessarollo

Bugbear and guide at once, Google has been marking the evolution of content editors and copywriters in the last few years (at least when it comes to digital). B...

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Trends

Copywriting: say no to “stock words”

2 October 2019 By Francesca Tessarollo

Plastic words and linguistic clichés you need to avoid to write (and speak) betterThink about this situation: you see a full-page advert, a Facebook post, a bil...

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Trends

Advertising and social: when brands make politics

23 July 2019 By Francesca Tessarollo

Se negli ultimi tempi vi siete fermati a guardare con attenzione le campagne pubblicitarie e social dei maggiori brand, vi sarete anche accorti che sempre più s...

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Trends

Microcopy that can set the tone of your communication

10 April 2019 By Francesca Tessarollo

Quando si scrive un testo, qualsiasi tipo di testo, per un brand o un’azienda, sappiamo tutti che per trasmettere un dato messaggio il “come scrivere” è importa...

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Trends

To blog or not to blog: does your company need a blog?

1 March 2019 By Francesca Tessarollo

There was a time when bogs were considered as the top of communication 2.0: a new way to communicate, used by celebrities as well as by common people, in the en...