Obiettivo target social

Your target on social media: 4 ways to reach it

13 March 2020 By Alice Manza

According to the latest estimates carried out by Socialbakers, 3 billion people will be active on social networks in 2020.In a context that is becoming more and...


eSports: a “treasure hunt” for brands, leagues and clubs

28 February 2020 By Lorenzo Pestugia

A global business of 906 million dollars that is going to grow and reach the amazing amount of 2,96 billion dollars in 2022. An audience of 380 million users.A ...

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PADDLE: from niche game to mass sport

30 October 2019 By Enrico Beda

Clubs springing up like mushrooms, tournaments that multiply before your eyes, sports facilities modified to meet the requests of group of friends or prominent ...

retail 4.0

Retail 4.0: the era of new S.M.A.R.T. tools

24 October 2019 By Laura Quarti

The key ingredient for an effective customer engagement is not only providing products and services to people, but also contents that will make them keep in con...

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The new consumer: whom will you talk to in 2021?

17 September 2019 By Alice Manza

The consumers’ landscapes is getting more and more complex and the actions of the individual are getting more and more fragmented: new forces and dynamics are i...

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Tokyo 2020: discovering the new Olympic sports

31 July 2019 By Enrico Beda

The countdown to Tokyo 2020 has started: there is one year left to the inauguration of the 32nd modern Olympic Games, which will be hosted in the Japanese capit...

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Chatbot: the virtual assistant available h24

3 July 2019 By Anna Messina

Imagine that you have an assistant always next to you helping you managing all your daily working urgencies. Who wouldn’t like to have something like that? This...

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Sport sponsorships: a growing trend

25 June 2019 By Lorenzo Pestugia

The global spending for sport sponsorships continues to grow. At the global level the total spending reached the record amount of 65,8 billion dollars in 2018, ...

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Eco-sustainability and innovation in retail

10 May 2019 By Laura Quarti

Let's start with numbers  51 billion euro, the turnover generated by shopping centers and factory outlets in Italy;2 billion people attendance every year;2,1 mi...