From advertising to sports business evolution

BERT, the algorithm that rewards content on the web

31 January 2020 By Francesca Tessarollo

Bugbear and guide at once, Google has been marking the evolution of content editors and copywriters in the last few years (at least when it comes to digital). B...

Trends

Copywriting: say no to “stock words”

2 October 2019 By Francesca Tessarollo

Plastic words and linguistic clichés you need to avoid to write (and speak) betterThink about this situation: you see a full-page advert, a Facebook post, a bil...

Trends

Microcopy that can set the tone of your communication

10 April 2019 By Francesca Tessarollo

Quando si scrive un testo, qualsiasi tipo di testo, per un brand o un’azienda, sappiamo tutti che per trasmettere un dato messaggio il “come scrivere” è importa...

Trends

To blog or not to blog: does your company need a blog?

1 March 2019 By Francesca Tessarollo

There was a time when bogs were considered as the top of communication 2.0: a new way to communicate, used by celebrities as well as by common people, in the en...

Latest news from the YAKs

15 April 2021 | press

YAK Agency renews for the Tokyo Olympics by following Boxing in Japan

29 March 2021 | press

YAK Agency: eight new hires, Olympics and charity

22 February 2021 | Updates

The collaboration of YAK Agency with Fiocchi Munizioni continues

28 January 2021 | press

Erreà reconfirms YAK Agency for the promotion of brand’s lifestyle line

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