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Trends

Ads su Netflix: come fare TUDUM con Microsoft Advertising

2 November 2022 By Vincenzo Calabrò

Dal suo esordio nel 1997 ad oggi, Netflix si è sempre dichiarata contraria all’inserimento di advertising come pre-roll e pop-up durante la visione di film e se...

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Sport

Artificial Intelligence will change the Sports universe

23 November 2021 By Chiara Ferrante

In the last few years, technological progress has taken over our society, changing habits and ways of living. We are witnessing a growth of digital platforms, a...

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Trends

Social media network and Rainbow Washing: support or performative strategy?

6 July 2021 By Giulia Scordari

As every year, Pride Month was celebrated during the month of June as a tribute to the famous Stonewall riots. A month in which the international LGBTQIA+ commu...

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Sport

Sponsorships and tax credit: what’s new after Covid-19

26 February 2021 By Chiara Ferrante

The strong economic crisis caused by the pandemic has led to a significant contraction in investment in the sponsorship market. A predictive survey carried out ...

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Retail

Cosmetics and Covid-19: the relaunch of the sector passes through safe beauty

15 February 2021 By Sara Menegazzi

The cosmetics sector represents one of the "Made in Italy" excellences, thanks to the constant care to innovation of formulations and to the management dynamics...

Covid 19 credibilita brand
Trends

Brand identity: what matters is remaining credible

17 April 2020 By Redazione

The sanitary emergence is not over yet, but we can certainly see how consumers’ habits have strongly changed. Brands have to face a new challenge: understanding...

Retail Covid19
Retail

Pandemic: the human aspect of retailers in full crisis

30 March 2020 By Laura Quarti

One month after the burst of Coronavirus in Italy, let’s have a look at its effects on every sector of the world of retail. These days, as the contagion was spr...

comunucazione di brand e politica
Trends

Advertising and social: when brands make politics

23 July 2019 By Francesca Tessarollo

Se negli ultimi tempi vi siete fermati a guardare con attenzione le campagne pubblicitarie e social dei maggiori brand, vi sarete anche accorti che sempre più s...

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Sport

Sport sponsorships: a growing trend

25 June 2019 By Lorenzo Pestugia

The global spending for sport sponsorships continues to grow. At the global level the total spending reached the record amount of 65,8 billion dollars in 2018, ...