rete di ricerca google ads
Trends

Google Ads: una piattaforma, tante reti

21 March 2023 By Vincenzo Calabrò

Come scegliere il tipo di campagna più adatto per la tua attività e per i tuoi obiettivi?Google Ads è una piattaforma pubblicitaria online che consente alle azi...

netflix tv
Trends

Ads on Netflix: how to do make “TUDUM” with Microsoft Advertising

2 November 2022 By Vincenzo Calabrò

From its inception in 1997 to the present day, Netflix has always spoken out against the placement of advertising such as pre-rolls and pop-ups during the viewi...

immagine copertina5
Sport

Artificial Intelligence will change the Sports universe

23 November 2021 By Chiara Ferrante

In the last few years, technological progress has taken over our society, changing habits and ways of living. We are witnessing a growth of digital platforms, a...

Immagine Cover
Trends

Social media network and Rainbow Washing: support or performative strategy?

6 July 2021 By Giulia Scordari

As every year, Pride Month was celebrated during the month of June as a tribute to the famous Stonewall riots. A month in which the international LGBTQIA+ commu...

credito imposta YAK Agency
Sport

Sponsorships and tax credit: what’s new after Covid-19

26 February 2021 By Chiara Ferrante

The strong economic crisis caused by the pandemic has led to a significant contraction in investment in the sponsorship market. A predictive survey carried out ...

Cosmesi YAKAgency
Retail

Cosmetics and Covid-19: the relaunch of the sector passes through safe beauty

15 February 2021 By Sara Menegazzi

The cosmetics sector represents one of the "Made in Italy" excellences, thanks to the constant care to innovation of formulations and to the management dynamics...

Covid 19 credibilita brand
Trends

Brand identity: what matters is remaining credible

17 April 2020 By Redazione

The sanitary emergence is not over yet, but we can certainly see how consumers’ habits have strongly changed. Brands have to face a new challenge: understanding...

Retail Covid19
Retail

Pandemic: the human aspect of retailers in full crisis

30 March 2020 By Laura Quarti

One month after the burst of Coronavirus in Italy, let’s have a look at its effects on every sector of the world of retail. These days, as the contagion was spr...

comunucazione di brand e politica
Trends

Advertising and social: when brands make politics

23 July 2019 By Francesca Tessarollo

Se negli ultimi tempi vi siete fermati a guardare con attenzione le campagne pubblicitarie e social dei maggiori brand, vi sarete anche accorti che sempre più s...