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Erreà reconfirms YAK Agency for the promotion of brand’s lifestyle line

28 January 2021
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Marco Dalla Dea’s and Giovanni Cecolin’s agency renews the partnership with the Italian flagship of Italian sportswear for the Social Media Management and Digital PR services of the Erreà Republic brand.

YAK Agency will continue dealing with the digital communication of Erreà Republic, the sports/casual clothing line of Erreà Sport, Italian manufacturer of technical sportswear for 30 years. The agency has dealt with the company’s communication for the last three years.

Jackets, sweatshirts, sweaters, trousers, and a line of accessories compose the Erreà Republic collection, its style being faithful to the excellence of the brand (a leading company recognized all over the world for its quality and expertise, sponsor of thousands of teams in the world of many sports), but conceived for daily use: the technology of the playing fields adapted for the city, the sports trends revisited with elegant and refined details, a casual line, ideal for leisure and adapted to the different situations of the day.

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Our agency’s team, which has been offering full sports/corporate communication and content marketing services for years, will support Erreà Republic in social media management for the third consecutive year, from planning to ads strategy and community management, aiming at promoting the trendy products of Erreà Republic that enrich the traditional line dedicated to sports clubs. As a marketing activity, YAK Agency will work on the brand awareness through specific digital PR activities for the promotion of the line’s items. 

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"Our commitment to enhance the excellence of Made in Italy is strengthened with the reconfirmation of this project for the promotion of the brand's retail line. - claim Marco Dalla Dea and Giovanni Cecolin, founding partners of YAK Agency - An exciting challenge for the team, which involves another specific agency focus, in addition to sports: the world of retail”.