Our insights

Analysis of and updates into all the aspects of communication and advertising, seen from our point of view.

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Athlete and social network: how important is personal branding?

6 April 2022 By Chiara Ferrante

They are considered real influencers. The number of their followers increases exponentially, after successful sports performances. We are talking about professi...

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Sponsorships: are betting & gaming good for sport?

23 February 2022 By Chiara Ferrante

The gaming and betting phenomenon have ancient roots. Lead back even to the birth of humanity. In the time of Ceaser, people bet on public performances, gladiat...

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Why is the cost of paper rising? Why are printing costs rising?

17 January 2022 By Francesca Tessarollo

Between October 2021 and January 2022, the market witnessed a strong growth in paper and paperboard prices. As a result, printing and typography costs have incr...

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Tokyo 2020: the most watched Olympics ever with 3 billion digital spectators

11 January 2022 By Chiara Ferrante

The Olympic Games Tokyo 2020 have reached an audience of over 3 billion people. The IOC (International Olympic Committee) revealed that during the last IOC Exec...

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Artificial Intelligence will change the Sports universe

23 November 2021 By Chiara Ferrante

In the last few years, technological progress has taken over our society, changing habits and ways of living. We are witnessing a growth of digital platforms, a...

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Women, sport and gender equality: where are we?

20 October 2021 By Francesca Tessarollo

Leadership and the decisional process are amongst the main challenges that sport has to face in terms of gender equality. The idea of gender equity is shared by...