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Trends

BeReal: a useful social for companies?

17 May 2023 By Alvise De Raho

In the beginning, there was Facebook with its circle of friend, then Instagram came with its filters to embellish immortalized moments, then Twitter’s chirps to...

Sport

The success of the Kings League: when sport and entertainment come together

19 April 2023 By Enrico Beda

Football, entertainment, twists and turns and new media: the winning mix of the competition that inflamed the Spanish supporters.Twelve teams competing in a sev...

Trends

Google Ads: one platform, many networks

21 March 2023 By Vincenzo Calabrò

How do you choose the right type of campaign for your business and your goals? Google Ads is an online advertising platform that allows businesses to promote th...

Our insights

Analysis of and updates into all the aspects of communication and advertising, seen from our point of view.

Trends

Is the way of using social media changing? Branded Content: tips for content marketing in 2023

20 December 2022 By Alvise De Raho

Social networks’ era symbolically began on the 4th of February 2004 with the birth of Facebook. An era that has had a dizzying rise and that saw the emergence o...

Trends

Influencer marketing: how to choose the right testimonial for your brand

29 November 2022 By Sara Menegazzi

According to WOMMA - Word of Mouth Marketing Association - an influencer is defined as "a person or group of people who has a higher-than-average potential to i...

Trends

Ads on Netflix: how to do make “TUDUM” with Microsoft Advertising

2 November 2022 By Vincenzo Calabrò

From its inception in 1997 to the present day, Netflix has always spoken out against the placement of advertising such as pre-rolls and pop-ups during the viewi...

Trends

Everything you need to know before you start working on a house organ

19 September 2022 By Francesca Tessarollo

We have already dealt with house organs, their functions and developments through history. A house organ, decades after it was born (and in spite of the problem...

Trends

What are KPIs and which ones to monitor in a digital strategy?

14 July 2022 By Giulia Scordari

It is systematic for every Digital Strategist, the customer asks how the communication strategy of the company or brand is performing and a simple summary will ...

Sport

Photo coverage of a sporting event: 7 practical tips for professional reportage

7 June 2022 By Enrico Beda

Recounting a sporting event means telling the crucial moments that mark it: the moment of the goal, the tension before the start, the fatigue at the end of a ra...

BeReal: a useful social for companies?

yakblog

The success of the Kings League: when sport and entertainment come together

Google Ads: one platform, many networks

Our insights

Is the way of using social media changing? Branded Content: tips for content marketing in 2023

Influencer marketing: how to choose the right testimonial for your brand

Ads on Netflix: how to do make “TUDUM” with Microsoft Advertising

Everything you need to know before you start working on a house organ

What are KPIs and which ones to monitor in a digital strategy?

Photo coverage of a sporting event: 7 practical tips for professional reportage

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