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Trends

Influencer marketing: come scegliere il giusto testimonial per il tuo brand

22 November 2022 By Sara Menegazzi

Secondo WOMMA - Word of Mouth Marketing Association - si definisce influencer “una persona o gruppo di persone che possiede un potenziale più elevato della medi...

Trends

Ads su Netflix: come fare TUDUM con Microsoft Advertising

2 November 2022 By Vincenzo Calabrò

Dal suo esordio nel 1997 ad oggi, Netflix si è sempre dichiarata contraria all’inserimento di advertising come pre-roll e pop-up durante la visione di film e se...

Trends

Everything you need to know before you start working on a house organ

19 September 2022 By Francesca Tessarollo

We have already dealt with house organs, their functions and developments through history. A house organ, decades after it was born (and in spite of the problem...

Our insights

Analysis of and updates into all the aspects of communication and advertising, seen from our point of view.

Trends

What are KPIs and which ones to monitor in a digital strategy?

14 July 2022 By Giulia Scordari

It is systematic for every Digital Strategist, the customer asks how the communication strategy of the company or brand is performing and a simple summary will ...

Sport

Copertura fotografica di un evento sportivo: 7 consigli pratici per un reportage professionale

7 June 2022 By Enrico Beda

Raccontare un evento sportivo significa raccontare i momenti cruciali che lo contraddistinguono: l’istante del goal, la tensione prima della partenza, la fatica...

Sport

Athlete and social network: how important is personal branding?

6 April 2022 By Chiara Ferrante

They are considered real influencers. The number of their followers increases exponentially, after successful sports performances. We are talking about professi...

Sport

Sponsorships: are betting & gaming good for sport?

23 February 2022 By Chiara Ferrante

The gaming and betting phenomenon have ancient roots. Lead back even to the birth of humanity. In the time of Ceaser, people bet on public performances, gladiat...

Why is the cost of paper rising? Why are printing costs rising?

17 January 2022 By Francesca Tessarollo

Between October 2021 and January 2022, the market witnessed a strong growth in paper and paperboard prices. As a result, printing and typography costs have incr...

Sport

Tokyo 2020: the most watched Olympics ever with 3 billion digital spectators

11 January 2022 By Chiara Ferrante

The Olympic Games Tokyo 2020 have reached an audience of over 3 billion people. The IOC (International Olympic Committee) revealed that during the last IOC Exec...

Influencer marketing: come scegliere il giusto testimonial per il tuo brand

yakblog

Ads su Netflix: come fare TUDUM con Microsoft Advertising

Everything you need to know before you start working on a house organ

Our insights

What are KPIs and which ones to monitor in a digital strategy?

Copertura fotografica di un evento sportivo: 7 consigli pratici per un reportage professionale

Athlete and social network: how important is personal branding?

Sponsorships: are betting & gaming good for sport?

Why is the cost of paper rising? Why are printing costs rising?

Tokyo 2020: the most watched Olympics ever with 3 billion digital spectators

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