Our insights

Analysis of and updates into all the aspects of communication and advertising, seen from our point of view.

Covid 19 credibilita brand
Trends

Brand identity: what matters is remaining credible

17 April 2020 By Redazione

The sanitary emergence is not over yet, but we can certainly see how consumers’ habits have strongly changed. Brands have to face a new challenge: understanding...

Retail Covid19
Retail

Pandemic: the human aspect of retailers in full crisis

30 March 2020 By Laura Quarti

One month after the burst of Coronavirus in Italy, let’s have a look at its effects on every sector of the world of retail. These days, as the contagion was spr...

Obiettivo target social
Trends

Your target on social media: 4 ways to reach it

13 March 2020 By Alice Manza

According to the latest estimates carried out by Socialbakers, 3 billion people will be active on social networks in 2020.In a context that is becoming more and...

eSports
Sport

eSports: a “treasure hunt” for brands, leagues and clubs

28 February 2020 By Lorenzo Pestugia

A global business of 906 million dollars that is going to grow and reach the amazing amount of 2,96 billion dollars in 2022. An audience of 380 million users.A ...

SocialCommerce 1920
Trends

Social commerce: towards an increasingly social shopping

14 February 2020 By Anna Messina

Nowadays social networks are one of the most popular channels to get inspired for shopping and to discover new products. Social selling is changing the marketin...

BERT algoritmo google copywriting
Trends

BERT, the algorithm that rewards content on the web

31 January 2020 By Francesca Tessarollo

Bugbear and guide at once, Google has been marking the evolution of content editors and copywriters in the last few years (at least when it comes to digital). B...