Our insights

Analysis of and updates into all the aspects of communication and advertising, seen from our point of view.


What are KPIs and which ones to monitor in a digital strategy?

14 July 2022 By Giulia Scordari

It is systematic for every Digital Strategist, the customer asks how the communication strategy of the company or brand is performing and a simple summary will ...


Copertura fotografica di un evento sportivo: 7 consigli pratici per un reportage professionale

7 June 2022 By Enrico Beda

Raccontare un evento sportivo significa raccontare i momenti cruciali che lo contraddistinguono: l’istante del goal, la tensione prima della partenza, la fatica...

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Athlete and social network: how important is personal branding?

6 April 2022 By Chiara Ferrante

They are considered real influencers. The number of their followers increases exponentially, after successful sports performances. We are talking about professi...

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Sponsorships: are betting & gaming good for sport?

23 February 2022 By Chiara Ferrante

The gaming and betting phenomenon have ancient roots. Lead back even to the birth of humanity. In the time of Ceaser, people bet on public performances, gladiat...

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Why is the cost of paper rising? Why are printing costs rising?

17 January 2022 By Francesca Tessarollo

Between October 2021 and January 2022, the market witnessed a strong growth in paper and paperboard prices. As a result, printing and typography costs have incr...

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Tokyo 2020: the most watched Olympics ever with 3 billion digital spectators

11 January 2022 By Chiara Ferrante

The Olympic Games Tokyo 2020 have reached an audience of over 3 billion people. The IOC (International Olympic Committee) revealed that during the last IOC Exec...