Our insights

Analysis of and updates into all the aspects of communication and advertising, seen from our point of view.

Cosmesi YAKAgency

Cosmetics and Covid-19: the relaunch of the sector passes through safe beauty

15 February 2021 By Sara Menegazzi

The cosmetics sector represents one of the "Made in Italy" excellences, thanks to the constant care to innovation of formulations and to the management dynamics...

copertina magazine blog2

Company magazines between past and future

3 December 2020 By Francesca Tessarollo

In an era in which everyone, including companies, are able to count on a large number of digital channels to communicate almost in real time, at a superficial g...

comunicazione digital ONLUS

Non-profit and social media: digital in support of the good

17 July 2020 By Anna Messina

It's a well-known fact that digital media are important, but sometimes people think that certain rules do not apply to some sectors. This is often the case of n...

shopping online

Phase 3: shopping habits and unexplored opportunities

7 July 2020 By Laura Quarti

Federico Corradini (CEO and Founder of XChannel) had announced it in March, “We are living in an epochal change concerning the customers here in Italy. (...) Th...


How to realize a good social media report

19 June 2020 By Alice Manza

Whether you are a freelancer, the owner of a company or a social media manager working for an agency, at some point you will have to face the necessity of evalu...

Covid19 impatto sul web

CoVid-19 effect: also the web has to deal with the pandemic

8 May 2020 By Francesca Tessarollo

We have been talking of Coronavirus for months and by now we are all aware that the ongoing pandemic has had an influence on each aspect of our lives as well as...