From advertising to sports business evolution

#Blog

tendenze Trends Sport Tourism Retail

Sport

The evolution of Digital Sports

22 June 2021 By Chiara Ferrante

The health emergency caused by the pandemic, has challenged everyone and has involved the sports industry as well. The impact of postponing sporting events firs...

The new social media Clubhouse: can it have a future in the sports business?

28 May 2021 By Francesca Tessarollo

Clubhouse has officially been launched in Italy a few months ago and has enchanted tens of thousands of people. It brings a breath of fresh air and revolution t...

Trends

iOS 14: the update that all the advertisers fear

13 May 2021 By Anna Messina

Announced almost a year ago, Apple's iOS 14 update has finally arrived on users' mobile devices, bringing with it a major impact on Facebook Ads and everything ...

Our insights

Analysis of and updates into all the aspects of communication and advertising, seen from our point of view.

Sport

OLYMPIC VIRTUAL SERIES – the first Olympic-licensed virtual sports event

6 May 2021 By Chiara Ferrante

The IOC (International Olympic Committee) in a press release posted a few days ago on its official website, announced the first edition of the Olympic Virtual S...

Sport

Sport and Pandemic: what are the fitness trends to watch in 2021?

19 April 2021 By Chiara Ferrante

The sporting industry is one of the most affected sectors by the pandemic but is doing the best to react. As a result, with gyms and sports facilities closed fo...

Sport

Tokyo 2020: how the Olympic Games will be played in 2021

17 March 2021 By Chiara Ferrante

On the 24th of March 2020 the IOC (International Olympic Committee) on the advice of the Japanese prime minister Shinzo Abe, announced the postponement to 2021 ...

Sport

Sponsorships and tax credit: what’s new after Covid-19

26 February 2021 By Chiara Ferrante

The strong economic crisis caused by the pandemic has led to a significant contraction in investment in the sponsorship market. A predictive survey carried out ...

Retail

Cosmetics and Covid-19: the relaunch of the sector passes through safe beauty

15 February 2021 By Sara Menegazzi

The cosmetics sector represents one of the "Made in Italy" excellences, thanks to the constant care to innovation of formulations and to the management dynamics...

Trends

Company magazines between past and future

3 December 2020 By Francesca Tessarollo

In an era in which everyone, including companies, are able to count on a large number of digital channels to communicate almost in real time, at a superficial g...

The evolution of Digital Sports

yakblog

The new social media Clubhouse: can it have a future in the sports business?

iOS 14: the update that all the advertisers fear

Our insights

OLYMPIC VIRTUAL SERIES – the first Olympic-licensed virtual sports event

Sport and Pandemic: what are the fitness trends to watch in 2021?

Tokyo 2020: how the Olympic Games will be played in 2021

Sponsorships and tax credit: what’s new after Covid-19

Cosmetics and Covid-19: the relaunch of the sector passes through safe beauty

Company magazines between past and future

Latest news from the YAKs

Keep always up-to-date with YAK Agency