Editorial content production and graphic redesign: Marco Dalla Dea and Giovanni Cecolin’s agency will work on Tigotà’s magazine in 2020
YAK has won the creative tender for the release of Amatí, the lifestyle magazine published by Gottardo Spa and distributed in 600 stores Tigotà all over Italy.
From personal care to entertainment, to home furnishing, from traveling to sport and free time: in 2020 Amatí will have a completely renewed version in style and size. YAK Agency carried out the complete redesign of the magazine, managing the organization and production of editorial content and the study of new graphics for the magazine. Starting from the identification of the main theme of each issue, then recalled in the various sections, YAK Agency will create the articles for each issue, involving both internal and external professional journalists and content editors.
As for the graphics redesign, we studied a solution to improve readability and we chose a more similar style to that of the main lifestyle magazines. The creative department of the agency dealt with the new visual concept and the redesign of the whole layout of the magazine.
“We are very satisfied with this collaboration” - claim Marco Dalla Dea, Managing Partner & PR Director of YAK Agency and Head of publishing of the magazine Amatí - “this project lets us express our expertise in the editorial, graphic and creative sectors, and measure ourselves with a wide target”. “The collaboration with Gottardo Spa - continues Giovanni Cecolin, Managing Partner & Creative Director of YAK Agency - is enriching our experiences in the retail world with an editorial project we are very proud of”.