YAK Agency has won the contract bid issued by Destination Management Organisation (DMO) for digital strategy and management of the Padua Convention Bureau, which is in partnership with Chamber of Commerce Padua and Province and Municipality of Padua promoting business tourism in the city and province of Padua.
The agency founded by Giovanni Cecolin and Marco Dalla Dea will create digital strategy for the project by redesigning the website, creating contents and implementing digital marketing campaigns fully in line with DMO’s mission. On one hand, the agency will facilitate the development of tourism industry in Padua; on the other hand, the project aims to promote 50 affiliates of the organisation, including tour operators, accommodation facilities and convention venues.
To meet the goals of the organisation, YAK Agency has not only developed a winning creative idea, but also conducted marketing research, a preliminary analysis of competition and of the interests and preferences of existing and target audience.
What we found from the study helped us develop a strategy focused on Web 2.0 technologies along with neat and attractive design which can be visually appealing to users while meeting their specific needs. The project also incorporates the development of an internal search engine based on the latest data storage technologies, providing an easy way for personalised solutions.
User experience was another highlight of the project. To promote the region, we strive to present great travel ideas to tourists inspiring them to explore around during their stay. Additionally, each digital platform is responsive and adaptable to mobile phones in order to meet the needs of smartphone users.
The project involves 7 professionals in the agency. In addiction to the account manager and project manger, the contribution also comes from our marketing specialist, web strategist, senior web developer, graphic designer and copywriter.
“We are satisfied to have won this tender: this further confirms that our agency has the capability to collaborate with the high-end leisure sector. We meet the needs of associations and companies that offer services and products to customers with high spending power at a global level: from niche sports to congress tourism, from luxury to exclusive products and events,” says Marco dalla Dea, Managing Partner at YAK Agency.
“In this sector we see an increasing number of Italian entities hope to communicate at a global level to attract visitors that are more and more mobile” says Giovanni Cecolin, Managing Partner of YAK Agency. “Nowadays geographical boundaries have significantly reduced impact on the buying behaviour of goods and services. For this reason we offer services in English and Chinese and deliver ideas and resources to our clients in strategic consultancy and in the management of operational tools.”
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