YAK Agency will take care of the digital communications of Hyundai Archery World Cup Final at the Stadium of the Marbles in Rome on the 2nd and 3rd of September.
The agency founded by Marco Dalla Dea and Giovanni Cecolin, specialised in integrated brand communications and sports marketing, is already at work with a series of teasers on the event’s social channels (Facebook, Instagram and Twitter) to promote the competition through sport contents and encourage ticketing.
Thirty-two professional archers and thousands of fans from all over the world will come to Italy’s capital, Rome. To engage international audience and enhance the global presence of the event, YAK Agency will mainly focus on creative content management and media planning in not only Italian but also English.
Furthermore, part of the team will cover live competitions from the Stadium delivering onsite photos, videos and interviews. So online followers of the event will keep up to date with results as well as interesting facts and inspiring stories of athletes.
The project involves 6 professionals in the agency. In addition to an Account and Project Manager, the contribution will also come from our Art Director, Web Strategist, Photographer and Social Media Manager.
“We’re happy to have the chance to work with the Organizing Committee of the Archery World Cup Final in Rome,” claims Marco Dalla Dea, YAK Agency Managing Partner & PR Director. “We will take full advantage of our 10 years of experience in sports communication, which has been reinforced to a global level during our last 3 Olympic Games collaboration and the major international competitions we’ve been working with.”
“We have already started preparing for this event before it officially kicks off, and being able to create and share engaging sports content with global fans makes us very excited,” comments Giovanni Cecolin, YAK Agency Managing Partner & Creative Director. “This will be a prestigious stage, where the best archery athletes from all over the world will compete in a unique venue - the Stadium of the Marbles in Rome. Follow us!”
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