Active for forty years in the field of swimming pool coverings and for more than twenty in the construction and installation of tensile structures for sport and industry, Favaretti Group has put its long-standing experience in sports facilities to good use by applying it to a rapidly growing discipline: padel. Today the company has become a point of reference in the design and installation of padel courts, both in Italy and abroad, with certified, turnkey solutions, and has chosen to entrust YAK Agency with the creation and communication of the new brand.
The agency, which already handles Favaretti Group’s corporate communication, was commissioned to design the new logo, and create a catalogue, dedicated to the multiple solutions offered by the new division, for web and print use. To meet the international target audience, content will be produced in two languages, Italian and English. YAK Agency will also develop the reference website with the aim of enhancing all the services offered, dedicating wide space to the photo galleries of the padel courts that the company is installing in several national clubs.
"We are delighted to have received this new assignment from our historical partner Favaretti Group" - say Giovanni Cecolin and Marco Dalla Dea, Managing Partners of YAK Agency. "The collaboration for the brand’s new project confirms the mutual trust between the company and our agency and it will allow us to promote a growing sport with our services".
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