YAK Agency signs the branding of Y.OUR FUTURE, the new fundraising project of the Ca’ Foscari University of Venice, that aims to collect contributes from all stakeholders willing to support the University’s activities and the access to its educational offer.
Ca’ Foscari ranks third among Italian Universities in terms of research quality, and first in terms of merit, as certified by the national financial funding system in 2016.
The University chose the agency of Giovanni Cecolin and Marco Dalla Dea to launch its newest fundraising project, with the goal of collecting 20 millions of Euros in three years through a series of innovative campaigns. The resources collected through the initiative will be invested in increasing scholarships and to fund new academic programs.
YAK Agency developed the branding of the project, starting from the concept, passing through the logo and down to all visual applications.
“The Y.OUR FUTURE logo is a synthesis of the world Your and Our, through the Y that resembles an arrow pointing to the right, toward the future,” says Giovanni Cecolin, Co-Founder and Creative Director of YAK Agency. “Through an analysis of the color triad combinations, starting from the Ca’ Foscari’s red and the Fondazione Ca’ Foscari’s blue, we chose an acid green as main theme. It’s a fresh and modern tonality, which stands in line with the style of the whole project. The inclination of the font follows the direction set by the arrow, reinforcing the futuristic mood of Y.OUR FUTURE.”
Y.OUR FUTURE will be officially launched on the 6th of May, when the first fundraising initiative will unfold through the streets and the channels of Venice’s city center. The Y.OUR FUTURE RUN will involve students, employees and professors of the University, along with runners of all ages, in a non-competitive run.
“Through the Y.OUR FUTURE project we aim to increase our investments in supporting the access to our University for motivated and deserving students. We want to guarantee an excellent educational offer, and at the same time to attract talents for our research programs,” says Ca’ Foscari’s Dean Michele Bugliesi. “We are launching Y.OUR FUTURE on the bases of our credibility as an excellent, transparent and efficient public institution, and with the aim to affirm our faculties as some of the bests in Europe and in the world, to serve our students and stakeholders in the best possible way. The name we chose highlights the vision of the whole project, and its inclusive attitude: we keep the focus on the youth, “your future”, reminding that they are key for the whole society, “our future”.
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