Fiocchi Munizioni S.p.a., the historical Italian company widely recognized as a leader in the ammunition market thanks to its excellent products and its successes in shooting sport and biathlon competitions, chose YAK Agency to develop its digital identity.
The agency will cover Fiocchi’s institutional, sport and product press office, and will manage the brand’s social media channels (Facebook, YouTube, LinkedIn and Instagram).
YAK Agency’s creative studio will also produce specific contents for Fiocchi’s channels: photo shootings during the events, news and newsletters, as well as graphic designs for the digital channels.
To promote the values of Fiocchi’s “Made in Italy”, and at the same time to highlight the international character of the brand, the agency of Marco Dalla Dea and Giovanni Cecolin will develop the communication strategy in Italian and English, and will cover corporate and sport events such as shooting and biathlon world cup live all over the world.
Starting from the first months of 2017, YAK Agency’s team will cover institutional events and exhibitions in Italy, and competitions in Europe, Asia and the Americas.
“We are really happy to sign the digital communication of a company with the history and the credibility of Fiocchi Munizioni S.p.a.,” say Marco Dalla Dea and Giovanni Cecolin, co-founders of YAK Agency. “We will serve them at our best and through our experience, with the aim to add value to the brand by communicating the successes that Fiocchi reaches every year, in terms of business and sport victories.”
“For an international company like us, it’s key to develop coherent communication strategies of proved effectiveness in the global market,” adds Mr. Marzio Maccacaro, Commercial Director of Fiocchi Munizioni S.p.a. “Thanks to such a digital strategy, we want to reach out to our clients, every day, no matter where they are based. That’s why we chose YAK Agency: their specific experience in the field is an added value for our company.”
Prev
