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YAK Agency again by the side of Erreà, the Italian sportswear excellence

24 March 2023
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Erreà reconfirmed Marco Dalla Dea and Giovanni Cecolin’s company for the 2023 communication of the Sport, Republic and Point brands. 

Padua, 24.03.2023 - YAK Agency will once again be working together with Erreà on Social Media Management, Digital ADV and Content production services for the Sport, Republic and Point brands. 

Present in over 2000 shops in 80 countries, Erreà represents a reference point in the teamwear sector thanks to products built with technological innovation and stylistic design, capable of improving the performance of those who wear them and ensuring the highest standards of quality, safety and comfort.  

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YAK Agency will flank Erreà Sport brand, specialized in sportswear for all kinds of disciplines (from football to volleyball, from basketball to rugby, from running to archery), for social activities in the Facebook, Instagram, Twitter and LinkedIn channels. YAK Agency will support the brand dealing with editorial planning, advertising investment strategy, community management and the production of videos and graphic material, and working in Italian, English, French and Spanish.

For the Erreà Republic division, dedicated to a younger target group with trendy sportswear and leisurewear proposals, YAK Agency will continue its Italian/foreign Digital Advertising activities with the planning of campaigns directed towards the sale of products in e-commerce and the increase of crowd in the stores, as well as Social Media Management on Facebook and Instagram.  

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Finally, the agency team will manage social communication, online advertising campaigns and content production for Point, the professional clothing brand that offers garments for the labour market. 

After the launch of the new, YAK Agency was also entrusted with the task of following the digital ADV strategies and activities on the Meta and Google channels, in order to increase the online sales of the brand, which has been present on the Italian and international market for 35 years. 

“We are very pleased to consolidate our long-standing partnership with Erreà, - says Marco DallaDea and Giovanni Cecolin, Managing partners of YAK Agency - “and to renew our commitment and communication skills in the sports and retail sectors, at the service of an excellence of Made in Italy”.