YAK Agency, the communication agency of Marco Dalla Dea and Giovanni Cecolin, has been appointed by the International Olympic Committee to communicate the Boxing events in Tokyo. It is the agency’s fourth Olympics, with a 160 international competitions’ experience in its portfolio.
Padua, July, 23 2021 –YAK Agency finds itself too on the starting blocks of the Olympic Games Tokyo 2020. At its fourth Games participation, the agency based in Padua will manage the communication for Boxing, in virtue of the collaboration with the International Olympic Committee of Lausanne. Starting on July, 23 2021 –one year after the postponement due to the pandemic that has forced the Games to stop for the first time in a time of peace– the Olympics will be behind closed doors. Since there will be no spectators as an additional countermeasure, the communication will play a crucial role. Fans from all around the world will be able to follow the competitions that involve almost 11,000 athletes.
At this stage, YAK, an under-40 Agency with about twenty employees that offers integrated multi-channel communication services, kicks in. For 15 years the Agency has been working together with the Olympic Games, as it has been involved also in Beijing 2008, London 2012 and Rio 2016. In Tokyo, YAK will be in charge of the press office of more than 200 boxing matches, coordinating all the international accredited journalists and photographers (media operations and photo management), producing and distributing news in English (press office) and managing the official website of the event (live updates).
Since the beginning of June, a management and content production team has been on-site, while the Agency team will support them from the headquarter in Padua during the competitions from July, 23 until August, 9. They will be taking shifts to cope with the eight-hours’ time zone. This is not a last-minute collaboration: since 2019 the Agency had been appointed by the International Olympic Committee to follow Boxing events and had coordinated all phases of the Olympic qualifiers sending its collaborators to Lausanne, Dakar, Amman, London and Paris to report the approach to Tokyo.
“We have teamed up with the Olympic movement since 2007 and we are, by now, at our fourth Olympics. In the meantime, we have dealt with over 160 international events in ten sports and 65 countries. We are happy to keep working in a sector with values that we have always shared”, state the two managing partners Marco Dalla Dea and Giovanni Cecolin.
"The Agency, which besides sports is involved at an international level in retail and small and medium enterprises’ sectors, has come to the Olympic appointment after a year of big changes. “Almost all our clients have heavily suffered the global health crisis. We had to shift gears as well, by focusing on skills and digitalization. Between 2020 and 2021, in countertrend, we succeeded in increasing turnover and in hiring new professional figures. Our team is growing, thanks also to these international projects that have been assigned to us as a result of the experience gained in the field. We have invested at the most difficult time and now we see a restart in several sectors. We hope that an event as the Olympic Games, which has always been a synonym of international collaboration, will help everyone to get out of this dark period.” continue Dalla Dea and Cecolin.
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