Portfolio

FITAV

The Project

FITAV - Federazione Italiana Tiro a Volo (Italian Shotgun Federation) is one of the most ancient and glorious sports federations in Italy. It regulates both Olympic (Trap, Skeet, Mixed Team Trap), and non-Olympic (Double Trap, Universal Trench, Compak, Sporting, Helice) shotgun disciplines.

Solutions

Social media marketing strategy
Photo, video, and content production
Sports activity promotion

Photo, video and content production

A photographers’ team of the agency followed the main events of FITAV: sport competitions in Italy and abroad, institutional and federal events. The photos, videos and contents that have been released have then been used in several communication channels: press, billboards and social networks.

Social Media Marketing Strategy

From the editorial plan drafting to the community management, YAK Agency managed FITAV’s Facebook and Instagram channels to promote the activities of the federation. Sports results and competitions, institutional events, in-depth articles about several disciplines, interviews with athletes and managers: this are only some of the themes chosen to develop the social communication of the federation.

Sports activity promotion

YAK Agency followed the communication of NeoFITAV: a federal project meant to promote this sport among newbies and fans. By means of a campaign of digital communication all over Italy, over 10,000 people joined the initiative and had the possibility to try shotgun.

FITAV

The Project

Solutions

Photo, video and content production

Social Media Marketing Strategy

Sports activity promotion

Did you find inspiration?
Let's talk about it!

Latest news from the YAKs

Keep always up-to-date with YAK Agency

FITAV

The Project

Solutions

Photo, video and content production

Social Media Marketing Strategy

Sports activity promotion

Did you find inspiration? Let's talk about it!

Latest news from the YAKs

Keep always up-to-date with YAK Agency

Did you find inspiration?
Let's talk about it!