Unique Riding Experience is a project meant to promote the new Synthesis XCT11 wheels and the Cross King tires on the occasion of the Südtirol Dolomiti Superbike 2019, the most spectacular mountain bike competition in Europe.
YAK Agency managed alle the phases of the project: analysis, strategy, operations. In addition to this, the agency supported the promoting brands providing legal advice in the following activities: format definition, drafting of the regulations and conditions of participation, drafting of the agreement with the winners, communication consistency.
YAK Agency designed the website of the project, which was developed to reach several objectives: telling about the event and the participation modalities, promoting products and gathering the participants’ data, targeted according to the brand’s needs.
The agency dealt with all the creative aspects of the project: from the choice of the name to the development of the visual and of the brand identity, which was then adapted to all the contents and communication tools: website, social media, video, newsletter.
YAK Agency realized all the contents to promote the user experience of the products before, during and after the race. We created videos, photos and texts in Italian, English, German and French.
To promote Unique Riding Experience, the agency realized social advertising campaigns and posts on Facebook and Instagram. Moreover, we sent newsletters in Italian, English, German and French to reach all the participants in the Südtirol Dolomiti Superbike 2019.