独特的骑行体验是一个旨在推广新的Synthesis XCT11车轮和Cross King轮胎的项目，这是欧洲最壮观的山地自行车比赛Südtirol Dolomiti Superbike 2019。
YAK Agency managed alle the phases of the project: analysis, strategy, operations. In addition to this, the agency supported the promoting brands providing legal advice in the following activities: format definition, drafting of the regulations and conditions of participation, drafting of the agreement with the winners, communication consistency.
YAK Agency designed the website of the project, which was developed to reach several objectives: telling about the event and the participation modalities, promoting products and gathering the participants’ data, targeted according to the brand’s needs.
The agency dealt with all the creative aspects of the project: from the choice of the name to the development of the visual and of the brand identity, which was then adapted to all the contents and communication tools: website, social media, video, newsletter.
YAK Agency realized all the contents to promote the user experience of the products before, during and after the race. We created videos, photos and texts in Italian, English, German and French.
To promote Unique Riding Experience, the agency realized social advertising campaigns and posts on Facebook and Instagram. Moreover, we sent newsletters in Italian, English, German and French to reach all the participants in the Südtirol Dolomiti Superbike 2019.