Seventh engagement for the agency, which on Saturday, July 13 and Sunday, July 14 managed the communication for one of the most prestigious mountain bike marathons in Europe.
The 29th edition of the Südtirol Dolomiti Superbike, the spectacular mountain bike race that has involved thousands of bikers since 1995, both professional mountain bikers and amateur cyclists, started on Saturday, July 13 from Villabassa, in the Puster Valley, the beating heart of the Dolomites. The event, one of the most attended in the world by MTB enthusiasts, engaged over 2,200 participants from 39 countries in three different routes: the longest being 123 km in distance with an altitude of 3,400 meters, another 85 km with a 2,360-meter elevation gain, and the last 60 km with a 1,570-meter elevation gain, all under the stunning backdrop of the Tre Cime di Lavaredo.
On the occasion of the event, YAK Agency was tasked with producing photographic and video content, managing social media and digital advertising activities in three languages (Italian, English, and German), and handling sponsor relations for digital communication
Through a team of journalists, photographers, and videographers present for three days in Villabassa (BZ), YAK Agency documented the race and all the related events, live-streaming the most important moments of the race, from the start to the awards ceremony, and creating exclusive content about the champions (Italian Samuele Porro triumphed in the 123 km classic Marathon, while Sandra Mairhofer from South Tyrol won the women's 85 km race) and the guests attending the race. The agency worked in synergy with the event's sponsors and local organizations to coordinate communication efforts, confirming itself as a reference point for right holders, brands, and athletes of sporting events.
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