In News / press

YAK Agency reconfirmed by Nims S.p.a. (Lavazza Group) for internal communication 2023

12 January 2023
Marco Dalla Dea e Giovanni Cecolin2

For the third year running, Marco Dalla Dea and Giovanni Cecolin's agency will be responsible for the house organ and related digital services of the historic company acquired by Lavazza.

Padua, 11.01.2023 - Nims S.p.a., a company of the Lavazza Group of national importance, specializing since 1979 in the distribution and direct sale of coffee in caps throughout Italy, has renewed the assignment to YAK Agency for editorial communication. The collaboration between Nims and YAK Agency, which has been offering integrated communication and content marketing services in the corporate sector for 15 years, continues from 2020 and includes the creation of the house organ that the company uses as an internal communication tool among its more than 3,000 employees spread throughout Italy.

In 2023, the agency will continue to work on the editorial design of the two-monthly printed magazine “Nims Racconta", taking care of all the activities related to the creation of the magazine: from the graphic layout of the contents to the digital versions, up to the creation of a newsletter and the populating of the reference web portal. Six new issues are planned, with articles on company news, interviews with managers and some recipes to be made with the machines and the wide range of Lavazza products, with which Nims began a partnership in 1994 to bring all the goodness of espresso coffee into the homes of Italian families.

Nims magazine

"It remains crucial for us at Nims to continue investing in the internal communication channel towards our Coffee Personal Shoppers, over 3,000 sales representatives distributed throughout the country," explains Giulia Laura Pivetta, Marketing Director of Nims. 

"We are delighted to continue in 2023 the collaboration established with Nims S.p.a. for the production of an in-house magazine to enrich the internal communication levers of the historic brand of the Lavazza Group. - asserts Marco Dalla Dea and Giovanni Cecolin, founding partners of YAK Agency - On the strength of its consolidated experience in magazine production, YAK Agency will continue to support the company with publishing, graphic design, copywriting and web activities".