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Biathlon. YAK Agency in Antholz to report on IBU World Cup

23 January 2023

Once again, this year, for the seventh consecutive season, YAK Agency was in Antholz to cover the Italian stage of the World Cup, which featured 285 athletes representing 29 nations.

In a stadium that was finally packed with spectators, with over 50,000 spectators over four days of competition, a team of journalists and photographers from the agency worked during the event to report on the six competitions in the programme, producing exclusive content for the agency's clients: sponsors, federations, Italian and international sports publications.

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In the iconic location for Italian biathlon, which will also host the 2026 Milan-Cortina Olympics, theYAK Agency team produced and distributed photos, news, press releases and interviews, and social content.

 "We are very happy to be back in Antholz again this year to tell the story of the event through our sports communication services. - say Marco Dalla Dea and Giovanni Cecolin, Managing Partner of YAK Agency. - After two years without audience due to the limitations caused by the Covid-19, the atmosphere was exciting again thanks to the athletes' performances, but also thanks to the crowd in the stands and on the edge of the track”.

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"The path toward to the Milan-Cortina 2026 Winter Olympics has also begun for us, who are already working towards the Paris 2024 Summer Olympics," conclude the agency's owners. "We are truly proud to be able to make our decades of experience in sports communication, exclusive content production, as well as the management of digital tools and media relations available to these international events”. 

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