The experience of YAK Agency in the communication of winter sports enriches itself: during the weekend from March 25 to 27, a team of journalists and photographers of our Agency has been in Val Martello to follow the Italian Biathlon Championship and the last stage of the Italian Cup Fiocchi.
The event, which represents the final moment of the season, led to South Tyrol the best Italian athletes of each category, who competed in two specialties - Mass Start and Single Mixed Relay -. In addition to recounting the races through the images and words of our reporters, YAK Agency has produced and distributed photos, news, press releases and social content for the Agency's clients, including sponsors, federations and sports publications.
“We are excited to continue to follow biathlon and be able to tell the story of the sport through our services. It was a wonderful experience: the results of the champions, the enthusiasm of young people, and the cheering of the public confirm the passion of the Italians for this sport, that has enormous margins for growth, with a view to the next Winter Olympics. There are still four years until Milan-Cortina 2026, but we are already warming up our engines for this great event." - say Marco Dalla Dea e Giovanni Cecolin.