The Voice2Media owner - Marco Dalla Dea, participated at the Business School’s Project Work Day of ISTUD Foundation, at Bavena (Piedmont).
Voice2Media, together with IPSOS, Bticino, Revlon, Tally Weijl, Bricoman, Salvatore Ferragamo, Hockey Club Lugano and Etro, had been partner of ISTUD Foundation for the realization of company project works proposals for the cruising seniors of the Marketing Management Master.
The students Rosa Anna Maresca, Luca Bertorello, Giuseppe Verrillo, Daniela De Luca, Serena Candela, Maria Lucia Burriesci and Giovanni Coco prepared for Voice2Media, a 2.0 press office plan, based on social networks activities and digital tools, both as part of the sport market.
This research group of students had been analyzed for more than one month the online behavior of some companies of the Sports Industry in Veneto, measuring different KPIs as instructed by Marco Vettoretti, marketing delegate of Voice2media.
After creating an overview about the digital context of these companies, the students developed an editorial and very creative project work for a typical company that would like to proceed with a long term investments in the sports communication sector.
Voice2Media would like to thank ISTUD Foundation and the Scientific Managers for this academical partnership, and all the students who had been participated at the project work, accomplishing their task with extraordinary results.
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