The Master of Science in Sports Marketing & Management at the University of Rome Tor Vergata will facilitate a roundtable discussion called “LoSportivo – mysterious or transparent for the management?” as one of the many initiatives during Sports Culture Week. It will be held from 9:30am to 2pm on Wednesday 10th May, at the Salottoof Biblioteca Vilfredo Pareto, located in the Economy Department of the University.
Marco Dalla Dea, Managing Partner and PR Director at YAK Agency, is invited to talk about his Olympic experience along with many high-profile sports professionals. They will represent various prestigious groups from sports industry (e.g. federations, media, agencies) to share their insights from different perspectives.
Besides Marco, other speakers include:
Marco Nazzari, Chief Revenue Officer Europe & Managing Director at Nielsen Italia
Teresa Zompetti, Strategy and Corporate Social Responsibility at CONI
Daniela Isetti, Vice President at Italian Cycling Federation
Enrico Castrucci, President at Rome Marathon
Pietro Tornaboni, Founder at Due Ponti Sporting Club
Daniele Pacini, National Community Manager at Italian Rugby Federation
Federico Casotti, Italian Chief Editor at Goal.com
Max Sardella, Social Media Sports Manager at Gr Sports Agency
Maurizio Scalari, Consultant at Dugout
Speakers will focus on discussing about the complexity of engaging with sports enthusiasts around the world, introducing some of the most authentic and advanced marketing and communications strategies to reach fans and turn them into loyal supporters. The importance of social media and technology will be highlighted, as new media is crucial for sports business development in future.
Simonetta Pattuglia, Director of the programin Sports Marketing & Management, Sergio Cherubini, President of the master program and Sergio Bernardini, Director of Science and Sports Culture Department at the University of Rome Tor Vergata will host the roundtable.
The event is organised for all professionals within the sports industry and it’s open for free to the public. To attend, please send an e-mail to egesport@economia.uniroma2.it
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