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J-Ax at the Ipercity mall in Padova with Voice2Media

Starting from January the 1st 2017, Voice2Media and ADVMediaStudio joined forces and created YAK Agency. 5 February 2015
Ipercity J ax1 670x447

After successfully hosting Marco Mengoni’s instore tour, the Ipercity mall in Padova opened its doors to the italian music once again.

This time, on the stage located in the main plaza of the mall, it was the turn of J-Ax, eclectic artist from Milan whose fifth solo album “Il bello d’esser brutti” dropped on January 29th. Besides him, Voice2Media and ADVMediaStudio took care of the photographic coverage of the event and shared contents with local traditional media and through the social networks.

For the hundreds fans that gathered, the wait was over around 5pm yesterday, February 4th, when J-Ax, former member of the historic italian rap group Articolo 31, seized the microphone and the scene, entertaining the crowd and allowing himself long enough to sign every copy of “Il bello d’esser brutti”, an album that sees him featuring high caliber italian artists such as rapper Fedez and singers Max Pezzali and Neffa.

Galleries of the whole event are available on the Ipercity website and on the official Facebook Page.