Marco Dalla Dea and Giovanni Cecolin’s Agency took care of communication of the eighth edition of the Bibione Bike Trophy 6 hours and the third edition of the Marathon of the Altopiano
It was a month dedicated to mountain biking for the YAK Agency team that took care of the media coverage of the endurance race in Bibione. The following weekend, it was the turn of the marathon of the Altopiano, starting from the town of Gallio.Following the communication activities before, during and after the two races, the Agency supported ASD Cortina Experience, the organizer of both events.
Digital communication and social media management in both Italian and English, production of photographic content and live reporting are the activities that YAK Agency for the 6 hours Bibione Bike Trophy has taken care of. The event is an endurance mountain bike race that this year celebrates its 8th edition. On Saturday, September, 18 many are the bikers who met in Bibione (VE) and gave spectacle in over 6 hours of competition. The circuit they faced alternated dirt, beach, asphalt, grassy fields together with fun and characteristic passages, and single track of valuable technical content several times.
In a collaboration started at the beginning of the season, YAK Agency and some of its departments worked on the promotion of the event through the management of Facebook and Instagram channels. The aim was to disseminate daily information and set up digital advertising activities. In doing so, almost 600 bikers signed up for the race. Thanks to journalists and photographers on site, who collected images, stories and testimonies, a team of YAK Agency reported live the race.
After taking part in the first two events in 2019 and 2020, a team of content producers from YAK Agency documented also the third edition of the Marathon dell’Altopiano. The mountain bike competition, which engaged over 600 fans on two routes of either 67 or 44 km, held on Sunday, September, 26 2021 on the beautiful Altopiano dei Sette Comuni. Founding itself in a unique context in terms of history and nature, it was an unmissable event for athletes, fans and sponsors. The team of sports photographers of the Agency had to immortalize all the moments of the race, including the departure, the award ceremonies and the most evocative stretches of the route.
YAK Agency has also worked on the promotion of the event with the management of Facebook and Instagram channels, and digital advertising activities. At the end of the race, the Agency made its online photographic archive available to the organizing committee. The uploaded photographic contents could be filtered by keyword (athlete, sponsor, institution, event) and acquired in different resolutions in order to be shared with partners and sponsors of the event.
"With our work we are pleased to have contributed to the success of the two events. It was a pleasure to put at the service of the organization our experience in sports communication, especially in the world of cycling, in which we collaborate with leading events and brands.” say Marco Dalla Dea and Giovanni Cecolin, Managing Partner of YAK Agency.
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