On Friday 27th and Saturday 28th May, the second edition of the Vi-Challenge Hackathon was held at the spectacular location of Villa Cordellina Lombardi, a marathon of ideas promoted by the new digital culture centre of the Municipality of Vicenza, InnovationLab Vicenza. The event, addressed to high school students and university of the Vicenza area, involved 50 technology and digital enthusiasts in a 24-hour non-stop contest with the aim of developing technological and digital solutions for the enhancement of the cultural heritage of Vicenza, following the theme 'Culture is a beautiful invention'.
YAK Agency, incaricata dallo scorso luglio of implementing a strategic plan to promote the InnovationLab Vicenza project through the provision of specialized communication services - and after having followed the first edition of the Vi-Challenge Hackathon last November - supported the organizers in the final event of the project managing the main communication and promotion activities: social media management throughout the entire event, live streaming, support in the set-up with the design and production of materials and multimedia content (photos and video highlights) on both days.
"It was a pleasure to contribute to the success of the second Vi-Challenge Hackathon and, overall, to support the InnovationLab Vicenza project aimed at promoting digital culture". - say Marco Dalla Dea and Giovanni Cecolin, Managing Partner of YAK Agency.
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