The “Città di Abano Terme” International Football Trophy is the main Under 14 football competition in Europe; every year it features the most prestigious teams of the main continental leagues. The last two editions (2018 and 2019) were attended by 20 teams coming from 13 countries, which played 52 matches involving a total of 400 athletes, 100 staff members and thousands of spectators on the stadiums' stands.
Graphic design concept and production of the event’s promotional material: flyers, billboards, roll-up banners and other advertising tools.
In the months before the event we developed strategies and teasers on the trophy’s social channels to promote the competition, the territory and the sponsors of the event. Communication has been developed in both Italian and English, in accordance with the international profile of the event.
Part of our agency’s team followed live each stage of the kermesse, from the opening to the closing ceremony, with live reports of the matches and updating fans about the development of the match itself, as well as telling anecdotes and interesting facts about the protagonists through photos, images and interviews.
YAK Agency managed the press office of the event, organizing the presentation press conference and taking care of relations with local and national media, before, during and after the event.