From Padova to Rio de Janeiro, Ruggero Pertile, a three-time Italian Olympic marathon runner, has always been supported by Alì Supermercati, a well-established company of the Selex Group that owns more than 110 retail stores in Northern Italy.
To celebrate his third participation in Olympic Games, we created a video in one of the most iconic places of Padova by interviewing Ruggero in Piazza dei Signori. The film was then published by Alì right before the most important sport event in the world, Olympics, to associate its brand value with the spirits of sports.
The creative process required a variety of competences: from writing to storyboard building, from shooting to the final editing. Based on the video’s specific purpose, we decided to use specialised tools and apply dynamic shooting techniques.
We accompanied Ruggero Pertile and the company’s Founder, Francesco Canella, for two days at the historical places in the city center and in the biggest Alì store in Padova, shooting face, action and behind the scenes photos.