Südtirol Dolomiti Superbike is the most spectacular mountain bike competition in Europe: an event attended by 4,500 participants including professional riders and amateur cyclists, in addition to over 10,000 spectators, passionates and volunteers. The race has taken place in the heart of the Dolomites since 1995, on a path that is considered as one of the most suggestive in the world.
Social media management activities require an ongoing strategy during the year. In the months before the race, we developed teasers with a double objective: promoting the event and registrations and give value to the sponsorships of the event. During the event, the main focus has been on live reporting including photos, interviews and exclusive contents which have generated interactions of participants. In the months after the race, social activities have helped to convey the heritage of the event and to promote registrations for the next edition. Communication activities have been developed in three languages: Italian, English and German.
Official image management through the design of promotional materials and graphics for social media, consistent with the look&feel and the values of the event.
Photos, videos and graphic materials: the production of creative contents is the starting point we work on to communicate the distinctive features of the Südtirol Dolomiti Superbike, through the storytelling of the most interesting anecdotes and giving value to all the protagonists of this legendary event.