We completely redesigned the online image of Rome Accommodation taking care of preserving the relationship between the company and its customers. We also ensured all the new features were fully compatible with the existing Customer Relationship Management (CRM) system. As a vocation rentals website in the tourism market, we developed a dedicated user experience with custom design. Further, the entire website was rebuilt with a full SEO optimization, helping it stand out in a very competitive market.
User experience and customer journey are designed to work together in order to overcome the common issues related to the booking process, such as the length of the process and the complexity of the multiple steps to take which often ended in abandoned chart.
Our experience in tourism communication allowed our team to design every single webpage with functionality, while the look and feel of the search portal was created to present a consistent brand image through the entire navigation, from beautified informative web pages to booking pages.
Every interface was designed to be optimized on every device and web browser with a particular focus on mobile users.
This is one of the projects we are most proud of as we were able to present a large number of accommodation providers in a harmonious way, integrated with an existing CRM system and completely redesigned the search portal.
We developed an integrated application to complement with both existing CRM system and BOOKING.COM search engine. In this way, it is capable to show room availability and update the booking database in real time. In addition, it manages financial transactions through certified and secure protocols which significantly simplified the booking process for both the company managers and customers.