Hyundai Archery World Cup Final is the last stage of the most important archery competition in the world featuring the best athletes of the season.
The 2017 edition was held at the Stadium of the Marbles in Rome on the 2nd and 3rd of September and attracted over 5,000 spectators, 400 accredited professionals, photographers and journalists from all over the world, who came to Rome to attend the competitions.
Over the 6 months before the event officially started, we developed a teaser campaign for social media channels, including Facebook, Instagram and Twitter, to promote the event and foster ticketing activities. Creative content production and strategic media planning were the main pillars of the pre-event campaign. Visuals and copywriting were created in Italian and English in order to engage both global and local audience whilst building a lasting impact in the archery community.
Part of our team covered the event live at the Stadium not only to keep followers up-to-date with the competition results, but also to share interesting stories and facts about the athletes through photos, images, videos and interviews.