The Project

Concept Smoke Screen is the best fog security system manufacturer in the world (alarm and anti-theft systems for homes, businesses and cars), due to a 40 years’ experience in engineering and cutting-edge technologies. Concept Italy is the Italian branch of the English company and designs highly evolved alarm systems in terms of safety and promptness, like Smock Screen, the ultimate weapon against thefts and acts of vandalism that in a few seconds releases a thick fog that makes it impossible to see anything.


  • Graphic design
  • Corporate image
  • Website development


YAK Agency has dealt with the creative study of a renovated brand image that could express the brand’s values, respecting the guidelines of the parent company. To support the brand’s communication we have realized: brochures, material for trade shows, business cards, notebooks, headed paper, graphics for promos, banners for online magazines, advertising pages for trade magazines and graphic adaptations for social channels (Facebook, LinkedIn and YouTube).

Website Development

The website was developed in two languages, Italian and Slovenian, to reach the two target markets of specialized distributors. A neat and minimal design that highlights the products of the catalogue and that communicates the focus of the brand: designing, manufacturing and providing high-quality and innovative electronic safety systems. 

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