Casa Esperia promotes a new culture of wellness through the selection of products, designed both for health and outer beauty and the nourishment of the inner life. By doing so, you will find harmony between body and spirit, and establish a connection with the environment and people. Nature, tradition and respect are the values on which the Made in Italy brand is based. Through a network of selected artisan suppliers, it creates products for face, skin, body and hair care and also offers lines for make-up, home and pets.
The name Casa Esperia was created after a careful study of the tone of voice. On the one side, it should express the value of the hospitality that the pleasant and familiar environment of the house can give. On the other side, it should enhance the concept of experience that the user can live in a store. From these fundamental points, the design of the symbol has been created. It represents the brand identity, enriched by a payoff that highlights the concept of Italianness, culture and well-being.
After working on the creative study for the new corporate image, YAK Agency has created all the institutional materials to support the communication of the brand, including letterhead, business cards, email signatures and cards for personalized advice. Moreover, a new brochure (graphics and text) has been designed for both digital and printed use, dedicated to the philosophy and solutions of Casa Esperia for daily well-being.