The 6 hours Bibione Bike Trophy is an endurance mountain bike race held in Bibione since 2014 (VE). The competition takes place on a circuit to be repeated several times, alone or in relay mode, alternating dirt, beach, asphalt and grassy fields, with fun characteristic passages and single tracks of valuable technical content.
Design of the graphic concept and creation of promotional materials of the event; from the letterhead to the start/finish portal, from the route signs to the staff t-shirts.
The agency took care of the official social channels Facebook and Instagram, creating daily informative posts as well as the setting up of a digital advertising activity that led more than 600 bikers to register for the race. The communication was declined in two languages, Italian and English.
A team of the agency has followed the race (2020 and 2021 editions), commenting its progress through journalists and photographers who collected images, stories and testimonies.