YAK Agency’s experience in online and offline communication is applied to specific market sectors, including Retail.
No matter their names, appearance or the brands they host: YAK Agency supports stores and shopping centers in the creation of a winning digital image to position them correctly and enable them to offer cutting-edge services and to engage customers in the daily storytelling of their shopping offer.
In accordance with this mission, Giovanni Cecolin and Marco Dalla Dea’s agency has chosen to affiliate with the CNCC, the Italian Council of Shopping Centers: a cross association that puts together all the private and public entities in the industry of Shopping Centers, Retail Parks and Factory Outlets and that promotes innovative and promotional services in Italy and in international markets.
“Together with CNCC and experts of the sector, YAK Agency wants to bring value and contribute to the digital transformation of Italian Shopping Centers, aiming at improving the relationship between consumers and brands, increasing the traffic and the value of facilities, and offering memorable customer experiences” - claims Giovanni Cecolin, YAK Agency’s Managing Partner & Creative Director. “The affiliation with CNCC and the recent participation of our agency in Mapic Italy 2018, the international event dedicated to Real Estate, confirm YAK Agency’s vision of the future of Retail and Shopping Centers, which is perfectly in line with the philosophy and activities of CNCC and its affiliates, and oriented to transform together - and inevitably - the purchasing places into squares dedicated to entertainment, culture, innovation”.
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