Avenil Pure & Soft is a Made in Italy brand of beauty products for all skin types. The cosmetic line offers creams, body washes and cleansing lotions for body and hair, created after a careful selection of the best quality oat, harvested from certified organic farms and through processing of pure extracts of the best grains of the plant, which is rich in soothing and nourishing properties. Avenil Pure & Soft products respect the environment, the people and the animals.


  • Strategic consultation
  • Social Media Management
  • Digital Advertising
  • Photoshoot
  • Web and creative design
  • E-commerce development
  • Marketing Automation

Nuova strategia e Social Media Management

YAK Agency studied a new communication strategy dedicated to the brand’s social channels, based on content and thematic columns that highlight and enhance the quality of the articles. The agency was therefore responsible for the design of a new graphic concept for social media, proposing a visual with warm and enveloping colors that outline harmonious feeds, recalling the concepts of nature and well-being. YAK Agency supports Avenil Pure & Soft in the management of the social channels Facebook and Instagram, taking care of editorial planning, content production and community management. 

Photo shooting

YAK Agency organized the photoshoot of all Avenil Pure & Soft products in order to populate the new e-commerce with high quality shots. The pictures illustrate the features of the cosmetics offered in the shop, organized in the different products categories (face, body, hair, underwear and hands) and contextualized with the elements that recall the natural and delicate nuances of the brand.

Digital Adv

In order to improve the brand awareness and boost sales, YAK Agency takes care of the digital promotion strategy, realizes campaign creativity and manages the media budget and online advertisements on Google and Meta.