YAK Agency was tasked with the conception and production of a promotional video spot aimed at potential Unipiazza clients across various commercial sectors, summarizing the services offered. The agency handled all phases of video content development, starting with the creation of the creative concept, development of the screenplay, and detailed graphic storyboard, as well as the creative writing of the spot’s texts. The team then coordinated the selection of locations, casting of actors, and logistics of the shoot, directly managing the set arrangements and the technicians involved (sound engineers, stylists, and assistants). After filming, the agency worked on video editing, including graphic animations, color correction, musical integration, and voiceover, to provide the client with a complete and ready-to-use multimedia content, in various cuts and formats required for digital sharing.
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