Udinese Calcio enters the sSports world with its own team, which will take part in the FIFA20 and PES2020 Championships. The club entrusted YAK Agency with the launch strategy and the communication of the project, a development asset in terms of fanbase growth and of business.
Target, timing, objectives, tools, on and offline communication activities.
YAK Agency has supported Udinese Calcio with a continuous strategy consulting: from the launch of the project to the involvement of sponsors, from the gamers’ presentation to the championship’s reporting.
YAK Agency dealt also with the graphic design of the materials meant to support the strategy. The agency managed the image of the eSports team, adapting it to the necessary operational tools: presentations, social networks, website, billboards.