With over 40 years of history, Livigno's Central Ski and Snowboard School is regarded as one of the most prestigious ski schools in Italy. It features almost 100 instructors, including federal coaches, national instructors, former Italian athletes, alpine guides, telemark instructors and instructors qualified to teach people with disabilities.
The renewed website came with the needs for a digital image that reflects the renown of the School and engages many tourists who travel to Livigno from all over the world in winter, as well as for a request management system that can handle lesson bookings efficiently.
In addition to aesthetically pleasing graphics, the website showcases a user friendly booking page supported by a centralised request management system, enabling users to find prices and availability information and book online with ease.
Enhanced user experience and an overall visual look tailored for the winter season that celebrates the excitement of winter sport: these are the major highlights of the project. The website is easy to use across multiple devices, especially on mobile phones, which are commonly used among tourists during their stay in Livigno.
The entire design process was developed according to the needs and goals of the School, which were to increase brand awareness and to stand out from the competition. Through graphic coordination, which was cohesive and consistent with previous offline activities, the project has enhanced the School’s recognition while refining its brand image with unique assets: a long history, an excellent instructor team, and the exciting recreational activities tailored to children and families.