Padua Marathon is an annual sporting event organized by Assindustria Sport with departure and arrival in Padua. After the stop due to the pandemic, the special edition of 2021 was organized as a sign of rebirth. In addition to the half marathon of 21 km, a competitive road race of 10 km called "Rise and Run" and a non-competitive 5 km were proposed.
YAK Agency has taken charge of the study and implementation of the event branding. It has designed the new visual “Rise and Run”, that has been declined in all material to create a coordinated and recognizable graphic line, including flyers, posters, brochures, maps of the routes, passes bibs, jersey, totems.
The Agency has also taken charge of the management of social channels – Facebook and Instagram – for which it has developed an editorial strategy dedicated to the three different phases of the event: the pre-event, with the aim of pushing registrations and tell the path to the event, enhancing sponsors, organizers and territory; the live coverage, to document the races in the program; the post-event, to report the most significant moments and keep the fan base alive.
To encourage registrations and increase the interest for the event, digital advertising campaigns were set up. In addition, through an activity of digital customer care, the Agency has been able to respond to user information request in an accurate, comprehensive, and timely manner.
A team from the Agency took care of the live coverage of the event to document the scheduled races and report the most significant moments of the event