Nims - Lavazza

The Project

Nims S.p.a. is a historic company from Padua that for 40 years has been bringing quality products to Italy to improve life in the family and in the small business through a national network of 150 commercial offices. For 25 years, Nims has collaborated with the Lavazza Group, to which it joined in 2017 and for which it is the official reseller of coffee machines, capsules, pods and other products of the wellness line.


  • Graphic design
  • Content production
  • Website development
  • DEM

Magazine realization

The team of the agency has taken care of the creation of a house organ to provide the company with a tool for internal communication among the more than 3,000 employees located throughout the Italian territory. Starting from the choice of format and the elaboration of the visual concept, YAK Agency has taken care of the whole design of the magazine, both in terms of content and graphic layout. 

Graphic design

Tradition, quality, corporate culture: the new limited edition paper layout of the bimonthly magazine "Nims Racconta" has been studied to reflect the corporate values of Nims S.p.a. and to recall the tones and nuances of the coffee product.

Content production

Our team collaborates in drafting the contents of the editorial project "Nims Racconta" which range from interviews with managers, company news, commercial results to recipes to be made with the machines and the wide range of Lavazza products.

Digital media

In order to allow digital consultation of the magazine, the web portal has been created, where all the articles and in-depth analysis of the paper version are published, and an informative newsletter has been created for national collaborators to communicate the release of the new issue and anticipate its main contents.

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