InnovationLab Vicenza is the new digital culture hub of the Municipality of Vicenza,
leader of an association that includes, the municipality of Venice, Altavilla Vicentina, Creazzo, Sovizzo and Torri di Quartesolo, in collaboration with the DIH - Digital Innovation Hub of Confartigianato Imprese Vicenza. The goal of the project is the creation of a territorial presence, aimed at facilitating institutional meetings for the development of knowledge on innovation and digital matters, and a place enabled to host workstations in both hosting co-working and remote working modes to make
work activities agile.
YAK Agency took care of the logo’s design, proposing a monogram containing the initials of InnovationLab Vicenza, together with the full name. In particular, the logo is composed of dots recalling elements of the technical-scientific world and of individuals, underlining InnovationLab's educational and networking role.
Design of the graphic concept and creation of the promotional materials for the promoted initiatives: flyers, posters, roll-ups, infographics, banners, and other pop tools.
YAK Agency managed the project's social media channels (Facebook, Instagram, LinkedIn and YouTube) handling editorial planning, content creation and community management, with the aim of informing about initiatives, increasing brand awareness and engaging the public.
YAK Agency worked on the production of multimedia content for the first two editions of the Vi-Challenge Hackathon by creating the video teasers of the events and following the social live of the two “marathons of ideas”. We also made other videos, such as interviews, animated videos and infographics, and photo shoots to support webinars and initiatives promoted by the Municipality of Vicenza.